What is Display & Video 360? The Role of DV360

About This Article

This article is created using an automated generation workflow leveraging generative AI.

This is an advertiser-focused product within the Google Marketing Platform designed to comprehensively plan, purchase, and optimize display and video ads. Based on official Google information, we organize this from the perspectives of beginners, administrators, and developers.

Information Verification Date: September 19, 2026

Conclusion First

This is an advertiser-focused product within the Google Marketing Platform designed to comprehensively plan, purchase, and optimize display and video ads.

flowchart LR
 User[利用者] --> S[対象サービス]
 Admin[管理者] --> S
 S --> Data[データ / 設定]
 S --> Report[分析 / 運用]

Practical Perspective

Do not judge by the product name alone; verify who uses it, what data is inputted, and what results are obtained. For advertising and analytics products, measurement targets, permissions, billing, and privacy requirements are also important.

When comparing with products such as Microsoft

This is not a complete one-to-one mapping. Functional differences should be reviewed after aligning which layers—advertising, analytics, identity, management, or data infrastructure—are being compared.

Try safely

Start with test data and minimum privileges, and review the target scope before changing settings that involve billing, publication, or data sharing. Real personal data, internal identifiers, tokens, API keys, and private keys must not be saved in public samples.

Official Information

• Official Google Information

What to do next?

Check current availability conditions in official sources, map out your use case, required permissions, contracts, and data flows, and then proceed with verification.

Augmentation in Cross-Functional Audits

Three Key Points for Beginners

1. Purpose: What is Display & Video 360? Understand the role of DV360 by identifying "which Google problem it is designed to solve."

2. Operations: Distinguish between testing via the UI and automating via APIs, CLIs, or administrative features.

3. Pre-Production Checks: Verify service-specific conditions such as pricing, permissions, stored data, logs, and deletion methods using official Google documentation.

Practical Verification Procedure

Start with a verification environment and dummy data, and record the state before making any changes. Change only one item at a time to verify the expected outcome, making the ability to revert a success criterion. For organizational use, avoid binding operations to personal accounts, and define permissions and handover procedures.

What does DV360 consolidate?

Display & Video 360 (DV360) is an enterprise platform for planning, purchasing, and measuring digital advertising such as display and video. Although there is some overlap with Google Ads, it involves programmatic ad operations for organizations and agencies, so contract types and available features should be verified.

Official Google Information

• Display & Video 360

• Display & Video 360 Help

Papanda TRY: Viewing the DV360 Hierarchy with Mock JSON

This creates sample data that displays advertiser, campaign, insertion order, line item, and creative in a tree structure using dummy data. Without using actual bids or audience data, it allows you to visually understand the hierarchical structure of ad operations.

{
  "advertiser_id": "123456",
  "advertiser_name": "Example Brand",
  "campaigns": [
    {
      "campaign_id": "c-001",
      "campaign_name": "Spring Promotion",
      "insertion_orders": [
        {
          "io_id": "io-101",
          "io_name": "Video Reach IO",
          "line_items": [
            {
              "line_item_id": "li-1001",
              "line_item_name": "Pre-roll 15s",
              "status": "ENTITY_STATUS_ACTIVE"
            }
          ]
        }
      ]
    }
  ]
}

What kind of service is it, ultimately?

It is an advertiser product of Google Marketing Platform that centrally plans, purchases, and optimizes ads such as display and video.

Reinforcement in Cross-Sectional Final Audit

Who uses it and where

General users and administrative staff use the results obtained on the screen for business decisions and document creation. IT administrators verify organizational accounts, permissions, sharing scope, auditing and retention, and contract terms. Developers and analysts check Cloud Projects, OAuth, API keys, quotas, and error handling only if APIs and integration features are available.

Things to Check Before Implementation

Safe Verification Procedure

Start with a verification account or public, dummy data Perform read-centric, minimal operations. The success condition is being able to verify the expected screen, response, or report. Next, change only one condition and check the differences. Do not store real user identifiers, OAuth tokens, API keys, private keys, or unnecessary advertising and analytics identifiers on public GitHub.

Translation for Microsoft Professionals

Even if a feature resembles a Microsoft product, it is not necessarily a one-to-one mapping. Compare in the order of purpose → users → management → data → API/automation, and it is important not to judge migration feasibility based solely on similar product names.